Exploring the world’s finest modern art against a backdrop of sparkling beaches and sizzling nightlife—it can only be Art Basel Miami.
Since its birth in Switzerland in 1970, the renowned Art Basel international art fair has captivated industry professionals and art enthusiasts alike, showcasing masterpieces from celebrated legends and emerging talents.
In December 2024, this high-profile event returns to the golden city of Miami, where eminent galleries from five continents display the work of more than 4,000 artists over nearly a full week of festivities.
Whether your clients are high-net-worth collectors, art aficionados or keen enthusiasts, they have so much to look forward to. In today’s guide, we explore how to help them navigate Miami seamlessly—from the first airport transfer to the final after-party—getting the very best from their time at the fair.
What to expect from Art Basel Miami in 2024?
Under the new leadership of industry veteran Bridget Finn, Art Basel Miami in 2024 is shaping up to be the biggest and best iteration of this legendary event.
Your clients can expect to see 286 leading galleries from 38 countries showcasing paintings, sculptures, photography, film and digital art from thousands of artists, including the largest group of new exhibitors in over a decade.
The prestigious fair will take place in the magic city from Friday, December 6th to Sunday, December 8th (with special VIP preview days on December 4 and 5).
This means up to five days exploring works from leading galleries (known as Galleries), large-scale projects (Meridians), new works from the last three years (Nova), areas for live debate and discussion (Conversations), and even more than we can squeeze into this short guide.
Of course, as exceptional as this lineup may be, the Miami Basel art fair is about more than just admiring the work of artists. It’s an event at which to be seen, with sophisticated daytime socials, private concerts and extravagant after-parties fuelling the fun.
Insider Tips for a Smooth and Stylish Art Basel Experience
Art Basel veterans will know that to make the most of this experience, good planning is essential. Here are the five tips that we swear by:
#1. Plan must-sees exhibits in advance
With so many galleries, installations, private showings and parties, having a personalised plan for your client is essential. Every visitor is unique in their interests and tastes, so be aware of when and where everything takes place, and create a rough itinerary to guide their day.
This advice extends beyond the galleries and exhibitions, as advance reservations at Miami’s top restaurants and bars are essential to avoid long waits.
#2. Dress to impress, but stay comfortable
When gallery-hopping in a city that’s as warm as it is stylish, it takes a little planning to both look great and feel comfortable. Fortunately, at such a diverse festival, there’s no single dress code, so your clients can dress as they wish.
It’s sensible to opt for an effortlessly chic look with lightweight and breathable fabrics, while bringing extra layers for cooler evenings. They should prioritize outfits that transition from day to night, and stylish yet comfortable footwear.
#3. Stay updated on exclusive events
The beauty of Art Basel is the number of events that take place off the beaten track—from temporary galleries in lavish hotels to celebrity-hosted invitation-only gatherings.
To stay ahead of the action, your clients should follow event organizers, galleries and relevant brands on social media who often post last-minute details and invitations. Meanwhile, a little networking with industry insiders can also unearth secret experiences.
#4. Take a little time out
With such a packed schedule, your clients may find Art Basel Miami a little overwhelming at times. Arrange for them to have access to self-care time, allowing them to replenish in between essential exhibitions and parties.
Miami is bursting with serene spas, gourmet restaurants and chilled rooftop bars, to allow for rest and relaxation amid a fast-paced schedule.
#5. Know your transportation and routes inside out
As Art Basel sprawls across Miami and Miami Beach, your clients will need to know how to get from one location to the next. Plan routes in advance, consider parking, and account for unpredictable traffic. Let’s explore this in more detail.
Why Personal Transportation is Essential at Art Basel Miami
During such a packed festival, luxury transportation services are less of a preference and more of an essential. Let’s face it, the joy of Art Basel is being able to enjoy the scene—not negotiate traffic.
Although the main exhibition takes place at the Miami Beach Convention Center, Art Basel Miami events are a city-wide experience.
Pop-up satellite fairs, exclusive parties and private gallery showings take place throughout the city, with neighbourhoods such as chic Wynwood, the sleek Design District, and Downtown Miami in the spotlight.
While Miami is a vibrant city, it’s also one with heavily congested roads and high demand for VIP parking, all accentuated with an expected 80,000+ art-hungry visitors. This means your clients will spend a fair amount of time crawling through traffic.
To make time travelling as pleasant as possible, there’s no better way to enhance the overall experience than pairing them with luxury car rental and chauffeur services such as those from ROLZO. These point-to-point services allow them to travel from the lively convention centre to a glitzy beachside party via the tranquillity of an elegant vehicle with ample legroom and onboard entertainment.
The Advantages of a Chauffeured Airport Transfer
With tired eyes and heavy cases, Miami International Airport can be a hectic welcome for your clients. Instantly put them at ease and elevate their arrival with our airport meet and greet services. Our experienced chauffeurs will be waiting to greet your clients with a smile, assist with luggage, and transfer them to an elegant and spacious vehicle. This all combines for a flawless first impression.
After the initial airport transfer service, your clients have multiple options to enjoy city transfers. For example, they can opt for flexible by-the-hour bookings or take advantage of a luxury car and professional driver for the entirety of their visit.
Whatever their preference, we have a car to impress. Our exclusive fleet includes sleek sedans (such as the Mercedes-Benz E-Class), luxury SUVs (including the Cadillac Escalade), and top-of-the-range vans such as the Mercedes-Benz Sprinter for larger groups and families.
In the hands of a ROLZO chauffeur and comfort of a luxury vehicle, time spent navigating Miami’s traffic transforms into moments of calm. It’s the perfect contrast to the excitement of the convention centre, exclusive pop-ups and busy restaurants. They can settle back in plush seats, enjoy refreshments and onboard entertainment, and even catch up on sleep as our chauffeur escorts them to their next venue.
There’s no need for them to squeeze through Miami’s crowded streets or find parking spots. Whether your clients want to make a quiet entrance or a grand arrival, they are safe and comfortable.
Make Art Basel Miami an Unforgettable Experience
Art Basel Miami is the event of the year for art enthusiasts across the globe and 2024’s edition is set to establish a new level of what this famous fair can offer.
When transportation is taken care of, the true joy of this unique city-sprawling art festival unfolds.
Whether your clients require an airport transfer, a dedicated chauffeur throughout their stay, or a car rental service, they will make the most of this world-class event by booking with ROLZO.
To secure a vehicle for this must-visit event, book here today.
